Defining Gamification in Terms of Promos

“Life is more fun if you play games” – Roald Dahl

Not only is life more fun when we play games, game playing is an increasingly attractive activity for businesses looking to launch new products. It’s one reason why in 2014, 70 percent of Forbes Global 200 companies said that they had plans to develop at least one gamified application.

Gamification involves imbuing traditionally non-game related activities, like marketing, with game-like characteristics. It’s a fantastic way of increasing customer engagement and motivation while transforming your audience into advocates. Gamification isn’t just for the kids either. According to eMarketer, the average female social gamer is 43-years-old. But where gamification can really help push up sales is by incorporating the practice into promotions.

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Moving Away from AORs: Trend or New Model?

As marketers, we know that the world of marketing and advertising has been undergoing radical changes. New technologies have made broadcast and print advertising less important, while at the same time created a wide variety of new channels to communicate with consumers. This change is starting to affect the way advertising agencies relate to their clients. Frito-Lay is just the latest large corporate brand to drop its exclusive relationship with an advertising agency in favor of hiring a wider variety of agencies on a project-by-project basis. On the flip side, Lyft recently created a social media splash by announcing a “wildcard” slot for small agencies to pitch to become the ride-sharing company’s agency-of-record (AOR).How will these marketing trends affect the future of the advertising industry? Read more

Don’t Throw Technology at a Promotion before Answering these Three Questions

As marketers, we are always on the lookout for the next trend. Part of our jobs is to stay ahead of the curve. This is a noble pursuit and one that has its place, but sometimes it can be detrimental to our end goal. This is especially true when it comes to running an online promotion. There are new social platforms popping up every day. Most recently, Periscope and Meerkat have made a splash on the scene. (You can read our thoughts about those here.) You may have heard the phrase “throwing technology at a problem,” well, at SLANT, we call it “throwing technology at a promotion.”  Read more

DIY for Online Promotions: Getting What You Pay For

We live in an age where we pride ourselves on do-it-yourself or DIY—from home improvement projects to home beauty hacks. However, brands may want to think twice before jumping in the game of online DIY promotions. While there are some very inexpensive options out there, you will likely get a product or service that is lacking in quality and benefits. Not to mention you are using a service that does not provide the liability coverage that a third-party administrator does.

There are plenty of alternatives for these off-the-shelf online promo solutions, but many come with the same features and design. Another thing these platforms come with are their shortcomings: Read more

Legal Pitfalls to Avoid with Online Promotions

LegalPitfallsBlogArtThough the U.S. federal laws governing marketing promotions have been in place for decades, the advent of digital and social media tools have evolved much more quickly than the laws that govern them. This has created a complex legal framework for businesses to navigate when it comes to their online promotions. Add to that the emergence of online do-it-yourself promotion solutions, and you have a situation where business owners can access the tools to run an online promotion, but aren’t given adequate information on how to do so compliantly. It’s sort of like selling someone a power tool without the instruction manual and safety guidelines. And, just as with filing income taxes, the federal government does not give leeway when it comes to marketing promotions rules. Read more