“Life is more fun if you play games” – Roald Dahl
Not only is life more fun when we play games, game playing is an increasingly attractive activity for businesses looking to launch new products. It’s one reason why in 2014, 70 percent of Forbes Global 200 companies said that they had plans to develop at least one gamified application.
Gamification involves imbuing traditionally non-game related activities, like marketing, with game-like characteristics. It’s a fantastic way of increasing customer engagement and motivation while transforming your audience into advocates. Gamification isn’t just for the kids either. According to eMarketer, the average female social gamer is 43-years-old. But where gamification can really help push up sales is by incorporating the practice into promotions.