When deciding which promotion to use, it’s important to choose the platform that will deliver results that match the goals of your business. Knowing the different types of promotions and the results that are generated from them is essential when planning out your next marketing and promotional strategy because what is impactful for one company may not have the same effect for another company.
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To say the least, Black Friday is a serious day for consumers and brands alike. It’s all about getting a jump on holiday shopping and taking advantage of all of the best deals. This creates the perfect environment for brands to launch new, creative, and exciting promotions. These brands hit the ground running and had the most successful promotions of the season.
When companies sponsor an instant win game, sweepstakes or contest that is not designed or executed properly, they run the risk of skirting gambling and lottery laws, engaging in deceptive advertising practices, as well as committing mail fraud. For example, on September 22 the FTC sued California resident Terry Somenzi for allegedly engaging in deceptive media promotion when advertising his company’s instant win contests. The materials that were mailed to contestants reportedly told them that they had won cash prizes of $1 million or more, and that to collect the money they had to mail in a $25 “processing fee”
SLANT Marketing is pleased to announce the winner of “The Ultimate Promotion Scholarship.” The contest demonstrated the company’s commitment to future marketing innovations. As a continued investment in the future of the marketing industry, SLANT endeavors to answer the question, “How do young people want to connect with the brands they love?”
The scholarship was awarded on the completion of an essay of 1,500 words or less describing a creative promotion for a brand and why such a promotion would be effective. The winning essay was, “The First Meeting” written by John “Jack” Kelly. He was subsequently awarded a $1,500 scholarship to be applied toward his continued education in Marketing at the University of San Diego.