More daily users than Twitter. More in-app time than Facebook. And within two days of its release, it was on more Android phones than Tinder. Pokémon Go is the most popular mobile game in history, and is now a full-blown global phenomenon. One fascinating story to emerge from all this is how the game has become a remarkable boon for savvy business owners.
There’s been a lot of chatter about Pokémon Go in the business world—everything from stock implications for Niantic and Apple, to fast and dirty tactics for business owners to attract players. But the one thing that’s been missing from the conversation is an evidence-based look at how Pokémon Go players actually interact with businesses. How often do they visit businesses while playing? What kind of businesses do they visit? How long do they stay? Do they buy anything? Read more