What Pokémon Go Could Mean For Your Business

More daily users than Twitter. More in-app time than Facebook. And within two days of its release, it was on more Android phones than Tinder. Pokémon Go is the most popular mobile game in history, and is now a full-blown global phenomenon. One fascinating story to emerge from all this is how the game has become a remarkable boon for savvy business owners.

There’s been a lot of chatter about Pokémon Go in the business world—everything from stock implications for Niantic and Apple, to fast and dirty tactics for business owners to attract players. But the one thing that’s been missing from the conversation is an evidence-based look at how Pokémon Go players actually interact with businesses. How often do they visit businesses while playing? What kind of businesses do they visit? How long do they stay? Do they buy anything? Read more

Navigate the Maze of Options for Loyalty Marketing Programs

Nearly every major brand on the market today offers a loyalty program. Research suggests that almost half of all consumers possess between two and four loyalty cards, with a quarter of consumers owning between five and nine cards. A staggering 90% of consumers participate in some sort of loyalty program.

So, the data suggests that consumers like loyalty programs. And why wouldn’t they? It’s a great way for them to get rewarded for purchases they would likely make anyway. For brands, it offers a gold mine of consumer behavior data so that they can track purchase patterns. These patterns help brands understand their customers and what they want—once they understand that it’s all about designing a program with rewards that get those consumers to shop and buy more.

Did you know that Amazon Prime members spend, on average, 4x the amount of non-members? We’re willing to bet most brands would love to design loyalty programs that yield members to quadruple their spending. Though those kinds of returns can’t be guaranteed (rats!), there are things brands can do to tap into the enormous potential of using a loyalty and rewards program. Read more

Where Facebook Promotions Fit in 2016

Facebook Like IconWhen Facebook was created back in 2004, it was meant as a place for college students to share photos, meet new friends, and keep in touch. But in the 12 years of its existence, Facebook has become so much more than that.

The social media platform began expanding its reach by allowing people other than college students to sign up. As it grew even bigger, the Facebook powers-at-be launched a new endeavor: the business page. Now any business person – whether an entrepreneur, author, store owner, musician, real estate agent, or multinational brand manager etc. – can create a business page and connect with their audiences.

But is Facebook still the game-changer it was a few years ago? Read more

Why People Love Instant Win Promotions

Instant win promotions are huge in the marketing world right now, and for good reason. These promos increase brand awareness, encourage website visits, and often boost sales. But why? What is it about this specific marketing method that works so well?

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The Expectation of Interactivity

We’re taught from a young age that it’s important to know how to interact with people. It starts with sharing our toys at preschool and builds into getting along with coworkers. But what about marketing? What does interaction have to do with building a business?

The Importance of Interactive Promotions Marketing

Interaction isn’t just beneficial to your social well-being; it can also help you grow your customer base. Today’s consumers expect businesses to interact with them on a more personal level than ever before. And part of that is allowing them to participate in your marketing efforts, rather than bombarding them with interruptive advertising messages.

The importance of interactive promotions can also be tied to the trend of spending money on experiences, rather than things. The modern consumer craves life-enhancing experiences more so than expensive name-brands. Following that trend, businesses best benefit from offering leads and customers a chance to be involved in something. Give your audience fun experiences through interactive promotions marketing, and you’ll more easily grab their attention and gain their trust.

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