Where Facebook Promotions Fit in 2016

Facebook Like IconWhen Facebook was created back in 2004, it was meant as a place for college students to share photos, meet new friends, and keep in touch. But in the 12 years of its existence, Facebook has become so much more than that.

The social media platform began expanding its reach by allowing people other than college students to sign up. As it grew even bigger, the Facebook powers-at-be launched a new endeavor: the business page. Now any business person – whether an entrepreneur, author, store owner, musician, real estate agent, or multinational brand manager etc. – can create a business page and connect with their audiences.

But is Facebook still the game-changer it was a few years ago? Read more

What promotions are best suited to achieve different objectives?

Today’s consumers are more engaged than ever. From using smartphones to tablets, e-book readers to desktop computers and more, mobile connectivity has made anytime and anywhere access to information a reality for the vast majority of Americans.

According to a September 2013 Pew Research study, 86% of American adults use the internet. So what does that mean for promotions? Even more options for interacting with potential participants! But with all the options out there, it is critical to choose the right type of promotion and platform to achieve your marketing objectives. Read more