Today’s consumers are more engaged than ever. From using smartphones to tablets, e-book readers to desktop computers and more, mobile connectivity has made anytime and anywhere access to information a reality for the vast majority of Americans.
According to a September 2013 Pew Research study, 86% of American adults use the internet. So what does that mean for promotions? Even more options for interacting with potential participants! But with all the options out there, it is critical to choose the right type of promotion and platform to achieve your marketing objectives. Read more