Is your smart phone the first thing you look at in the morning when you wake up? And the last thing before you go to bed? It’s ok, you’re not alone. For most of us, digital technology is an integral part of our daily lives. According to statistics from Pew Research Center, two-thirds of American adults are smart phone owners. Among those ages 18-29 that number is 86 percent.
And, mobile phone usage has extended beyond calls and texts. From seeking out information on health conditions to using mobile banking, our phones have become an essential tool for how we conduct our day-to-day lives. In fact, a growing number of people are even submitting job applications from their phones. If digital is so pervasive in our lives, should we even specify something as a digital promotion? Read more