Is your smart phone the first thing you look at in the morning when you wake up? And the last thing before you go to bed? It’s ok, you’re not alone. For most of us, digital technology is an integral part of our daily lives. According to statistics from Pew Research Center, two-thirds of American adults are smart phone owners. Among those ages 18-29 that number is 86 percent.
And, mobile phone usage has extended beyond calls and texts. From seeking out information on health conditions to using mobile banking, our phones have become an essential tool for how we conduct our day-to-day lives. In fact, a growing number of people are even submitting job applications from their phones. If digital is so pervasive in our lives, should we even specify something as a digital promotion? Read more
Nearly every major brand on the market today offers a loyalty program. Research suggests that almost half of all consumers possess between two and four loyalty cards, with a quarter of consumers owning between five and nine cards. A staggering 90% of consumers participate in some sort of loyalty program.
So, the data suggests that consumers like loyalty programs. And why wouldn’t they? It’s a great way for them to get rewarded for purchases they would likely make anyway. For brands, it offers a gold mine of consumer behavior data so that they can track purchase patterns. These patterns help brands understand their customers and what they want—once they understand that it’s all about designing a program with rewards that get those consumers to shop and buy more.
Did you know that Amazon Prime members spend, on average, 4x the amount of non-members? We’re willing to bet most brands would love to design loyalty programs that yield members to quadruple their spending. Though those kinds of returns can’t be guaranteed (rats!), there are things brands can do to tap into the enormous potential of using a loyalty and rewards program. Read more
All consumers have relationships with brands, and some of these relationships are better than others. When it comes to shaping the relationships, nothing counts more than the collection of experiences brands provide their customers. These experiences can be offline, online, mobile, social and everything in between. Bottom line is, they count.
At SLANT, we provide promotional and advertising management services to help brands create memorable experiences for their customers. In the spirit of our constant pursuit of that magic moment when a brand earns the loyalty of a new consumer, we’re calling on college students everywhere to dream up the ultimate promotional experience with their favorite brand. We want to hear students’ ideas for the coolest, most inspiring, most memorable promotions. We want to hear what would get young people engaged, what would earn their loyalty. And we want to know why these promotional experiences would be so effective. Read more
When Facebook was created back in 2004, it was meant as a place for college students to share photos, meet new friends, and keep in touch. But in the 12 years of its existence, Facebook has become so much more than that.
The social media platform began expanding its reach by allowing people other than college students to sign up. As it grew even bigger, the Facebook powers-at-be launched a new endeavor: the business page. Now any business person – whether an entrepreneur, author, store owner, musician, real estate agent, or multinational brand manager etc. – can create a business page and connect with their audiences.
But is Facebook still the game-changer it was a few years ago? Read more