We’re taught from a young age that it’s important to know how to interact with people. It starts with sharing our toys at preschool and builds into getting along with coworkers. But what about marketing? What does interaction have to do with building a business?
The Importance of Interactive Promotions Marketing
Interaction isn’t just beneficial to your social well-being; it can also help you grow your customer base. Today’s consumers expect businesses to interact with them on a more personal level than ever before. And part of that is allowing them to participate in your marketing efforts, rather than bombarding them with interruptive advertising messages.
The importance of interactive promotions can also be tied to the trend of spending money on experiences, rather than things. The modern consumer craves life-enhancing experiences more so than expensive name-brands. Following that trend, businesses best benefit from offering leads and customers a chance to be involved in something. Give your audience fun experiences through interactive promotions marketing, and you’ll more easily grab their attention and gain their trust.
It’s no secret that mobile is taking off in the world of marketing. The marketing industry is buzzing with news and stats about the increasingly popular trend of shopping for products on mobile devices. In fact, according to MarketingLand, Target reported that 60 percent of its holiday traffic came from mobile sources. With numbers like that, it’s not hard to see why mobile promotions are so crucial to your overall marketing ROI.
People love games. In fact, 59 percent of Americans regularly play video games. Take the success of social game Farmville. At the height of its popularity it had 32 million daily users. Not only were millions of people willingly to spend hours tending to their farm in their free time, but they were also willing to pay for additional extras to “pimp their farm,” in a game, that, on its face, is repetitive.
By including rewards, competition and social status elements, that repetitive experience was able to keep users engaged for hours on end. The power of gamification lies in its ability to motivate users and keep their attention while enabling brands to direct users towards tasks which will further their business objectives, which makes it a perfect fit for brand marketing. Read more
Welcome to Social Shopping: An Overview of Integrated Shopping on Pinterest, Instagram, YouTube, Facebook and Twitter
Your friendly neighborhood social media giants seemed to have cracked the code when it comes to advertising. But they’ve had more misses than hits so far in their efforts to take a slice of our e-commerce shopping dollars – from the Facebook Gifts experiment (discontinued in 2013) to Twitter’s flagging #AmazonCart.
This year, however, it seemed that brands like Pinterest, Instagram, YouTube, and even Facebook and Twitter, may have turned the corner on social shopping.