Promotions security is of utmost importance in every game, contest, or sweepstakes your business runs. There are several risks involved in these types of promotions – risks that can cost you significant amounts of time and money, not to mention a public relations mess or social media backlash.
Whether your promotion is being run offline or you’ve decided to implement an online promotion to keep up with an increasingly digital market, things can go wrong in an instant. Here’s what you need to consider when it comes to securing your promotions:
Offline Game Security
What could possibly happen offline to put you at risk during a promotional game? Counterfeit game pieces are one major concern. If people manage to successfully redeem these fake pieces, it could cause you to lose a lot of money in prizes, cutting into your budget for future promotions or other marketing endeavors.
Overproduction of game pieces is another issue to watch for with offline promotions. Say you intend to give away one mega prize worth $100,000, but the winning piece mistakenly gets produced 10 times. That’s a costly error! SLANT’s game security efforts help ensure the correct number of pieces is produced, and that none are made illegally. SLANT has a proven security protocol that includes an established chain of command, security marks and other measures not disclosed for obvious reasons.
Online Game Security
The dangers of doing anything online are made obvious by the numerous data breaches mentioned in the news nearly every day. Even large and well-known brands fall victim to hackers. If your promotion requires the exchange of consumer information online, your company could become a hacker’s next target.
To best mitigate the risk of participants’ private information being compromised, get SLANT involved in the early stages of your promotions. Some potential online pitfalls include bots hacking the winning codes, or individuals accessing the database and assigning themselves prizes. Careful planning, and partnering with an experienced online game administrator can help mitigate these risks.
Managing the Security of Your Promotions
At SLANT, we have one goal: to help you run a safe, effective, business-building promotion. We’re experts in promotions security, as well as sweepstakes and contest law. Our extensive knowledge allows us to thoroughly protect you and your consumers’ data while guiding you through the jungle of complex legal rules and regulations.
Why work with SLANT? We take every precaution necessary to ensure that production of offline game pieces runs safely and smoothly, and that information exchanged online is secure. Trust your game security to SLANT. You won’t be sorry.