Contests are a great way to get consumers to engage with your brand. But in the midst of everything else you do to keep your business running, how do you find the time for contest management? With the effort required to create contests, judge them, and fulfill prizes, it’s tempting to forego this marketing method in exchange for something a bit less time-consuming. Don’t!
Take a look below to learn why you should include contests as part of your marketing strategy, the differences between traditional and digital contests, and how to handle contest management.
Why Contests Belong in Your Marketing Plan
While there are numerous types of contests, you’ll find the following benefits as a common denominator between them all.
Comparing Traditional and Digital Contests
Today’s world of Facebook, Twitter, Instagram and Pinterest, offers exciting new channels to host contests. Though digital contests have firmly taken center stage, don’t rule out traditional contests. They still have a place in your marketing mix. Here are some things to consider about both:
- Traditional contests bring people to your location. If you have brick-and-mortar locations, you work hard to make the in store experience a valuable one to customers. Contests are a great way to draw more people in.
- Digital contests build your fan base. Enter-to-win sweepstakes and user-generated promos (in which users submit their personal photos or videos) are both proven methods for generating new followers and fans on social media.
- All contests should be promoted on social media. Don’t assume that because a contest is traditional, it doesn’t involve digital aspects. In today’s market, the most effective way to hold any type of contest is to thoughtfully promote in on the web. And the most beneficial kind of web promo? Social media.
While both traditional and digital contests have their own benefits, digital promos are generally simpler and more cost-effective. They also tend to draw the biggest audience, since more than 70 percent of adults are on social media these days.
Dealing With Contest Management and Contest Development
For the best ROI, you need a dependable partner to both help you through the contest development phase and to manage the administration of your contest, from design to prize fulfillment. The ideal partner handles all aspects of contest administration on your behalf, and with their depth of experience you can feel confident you’re getting the most bang for your buck.
Contests are a time-tested way to increase brand awareness, get people engaged with your brand, retain current customers and attract new ones. However, contest design is paramount to get the right traction. Additionally, managing contests involve a lot of moving pieces. When you’re ready to create a beautiful contest that rocks the web, consider working with us.
At SLANT, we have a record of success with promotional contest management. We handle the entire contest for you, working with you along the way to meet your goals and requirements. Give us a shout, and let’s get started!