With the continuous popularity of Facebook, it’s safe to say this social media platform has replaced email as a means of casual communication for many Americans. As a business, how do you cash in on the trend? One proven way is to hold Facebook promotions that generate interest in your brand, bring potential customers to your website, and ultimately lead to sales. But before you dive into the world of Facebook promotions, you may want to know a little more about why you should care. So, here you go.
An Overview of the Demographics
What started as a college-only social network has grown into the most popular site for sharing news – both big and small – with friends and family. Last year it had 1.55 billion active monthly users. So who exactly is using Facebook? The simple answer is: everyone! But to get a bit more technical, Pew Research found that while a large percentage of users are teens and young adults, older adults are now jumping on the Facebook bandwagon, too. More than half of internet users who are 65 years or older are on Facebook.
What’s more, a large majority of internet users (71%) are members of this social network. Why does it matter to you? If you want to get in front of your audience, no matter their age, you must utilize Facebook. The best way to do that? With promotions.
The Benefits of Facebook Promotions
Running contests and sweepstakes on any social media site is beneficial to your business, but here are some benefits specific to Facebook promotions.
- Engagement-Gone are the days where the number of likes on your business’s Facebook page provide a true indicator of its success. In fact, Facebook actually penalizes brands for like-gating, which is the term for brands requiring users to “like” a page in order to be eligible for the promotion. Today, social media is all about quality over quantity. This is measured by engagement—how many of your Facebook fans are engaging (commenting, posting, sharing) on your brand’s page? The best way to boost engagement is with a Facebook-specific promotion.
- Exposure– It’s not hard to see from the stats above that Facebook is the place to be. If you’re going to choose just one social media site to participate in as a business, pick this one. Not only is it the most popular of all the social platforms, but it also sees the most daily engagement among its users (70% engage once a day, while 45% are active on the site several times a day).
- Information Gathering– People share a lot about themselves on Facebook, from personal preferences to buying habits. It is a great place to get to know your customers and inform future marketing efforts or even product design based on what you find.
Why Choose SLANT to Run Your Facebook Promotions
At SLANT, we know all about running contests, sweepstakes and promos on social media. We guide you every step of the way, from concept to completion, making sure your posts are engaging, fun, and results-driven. We also keep you in line with the Facebook contest rules, so your progress isn’t halted by an unexpected issue. Reach out to us now – discover what we can create together.